Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.Krista Neher
If you are not branding yourself, others are doing it for you. Going to a job interview, leasing a house or doing business then your name will be googled. Personal branding is about managing your name in a world of misinformation, disinformation, and semi-permanent Google records1. “We are CEOs of our own companies: Me Inc.”, Tom Peters at Fast Company2.
Personal branding is about telling your story (1), letting the world know what you stand for (2) and building credibility (trust) around it (3). Think of your personal brand as what people say about you when you leave the room3.
If people like you they will listen to you, but if they trust you, they’ll do business with you.Zig Ziglar
Your story is the proof, the walk behind your talk. It demonstrates who you are and what you believe in. When telling your story don’t create two worlds be authentic, it is easier to remember. People will see through your false world, discard what you say and not trust you.
If people believe they share values with a company, they will stay loyal to the brand.Howard Schultz
People buy the brand not the product. In the same way people will buy into you, not what you say. 4. Why should someone trust you? What code to you live by?
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.Seth Godin
Building credibility is about continuing your story, sharing your thoughts and putting yourself out there. It builds your personal trust, authenticity and authority. A common way to build credibility is to blog (write). Put into words what you believe, think or notice about the world and then put a URL to it for others to read. You could also try doing a vlog.
The key to effective thinking is asking the right questions. Below is a list of questions to help develop your personal brand. I used the questions below to develop my landing page and develop content for my blog.
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